I've been yapping this for ages. Apple or Google can't just start selling nuclear submarines to the highest bidder even if it meant huge profits if such an ente

I've been yapping this for ages. Apple or Google can't just start selling nuclear submarines to the highest bidder even if it meant huge profits if such an enterprise took the leadership away from what they currently do. It isn't just money (and most universities LOSE money in athletics) but rather the change in culture with high spending in spectator sport. The top level leadership at universities is increasingly detached from academia. I get that there needs to be some spending in support structure but the first and main goal should be education. Too much money (and more importantly attention) is being wasted in brand recognition and marketing. Side note: would it be possible for universities to build small private cubicles/rooms or something assigned to each student where they can go study or whatever (probably with noise restrictions and so on to prevent distracting neighbors)? Even at its best, such a place would hardly be something a university can boast in its marketing pieces unlike a 80k seat football stadium.