+1 on screw the absolutely necessary caching. :) I couldn't agree with too much tooling can abstract what is usually simple - just serve some HTML. I think tha

+1 on screw the absolutely necessary caching. :) I couldn't agree with too much tooling can abstract what is usually simple - just serve some HTML. I think that the whole API economy and saas/paas stuff really has to be evaluated carefully. You have business considerations around lockin, time to integrate vs time to build your own, etc. I think that they work really well when you're building something simple, but there is a range of the size of your site where it is more of a hinderance. The decision to use a service should be about what it gives you, not because it is cool. Aside: I have totally been that engineer that has made something "clever". I am sure there are other engineers that curse me for what I thought was a great tool b/c I looked at the site for 0.1 seconds (sorry!). I really wanted to address the talk about static. Let's take the instance of a blog (like any of the heroku/rails tutorials out there). Yes, you must have a canonical place for the copy to live. Be it in a db or flat files on disk or in your git repo. But you don't need to have the actual request go to the origin for that info and then jam it through some jinja/unicorn/etc template. Just to render a silly article to the end user. When you write that article, you know what that page is going to look like, _why dynamically generate it_? This is the way that static can work, generate all the versions of the content and rely on JS to do magic on the frontend (https://www.destroyallsoftware.com/talks/the-birth-and-death-of-javascript https://www.destroyallsoftware.com/talks/the-birth-and-death...). Removing the whole call back to the origin db for what is essentially static content. This obviously is going to be faster than a DB query + template render + network traffic, as well as more secure. It is an http GET ~ hard exploit vector. Now does this extend into the arena of apps (react, angular, newest fanciest JS framework). The actual assets are also static, no? They should be served exactly the same as the HTML we have. Then it is up to the JS to query whatever service/API you want and automagically generate some HTML. The big thing is that services like wordpress/drupal/rails have made it very easy for people to build sites in a classic LAMP stack, but that is kinda flawed in a lot of ways. Wordpress's plugin system essentially lets you remotely run your code on their servers. That is a dangerous game to play. All to do something that doesn't even need a server in the first place. Why risk it when you don't need to? And you'd get some nice improvements if you don't. People shouldn't even know what a LAMP stack is to make there business site. Now is this approach right for every site? Nopezzzz. I don't believe in silver bullets, but there are a lot of sites that fit this mold. And it is a different approach to building your site out. Either way - sorry to hear about Capistrano. Shell scripts ftw (though I have some that are terrible out there too).