I bet the media moguls would love it if the only way to digitally obtain their content would be to buy an app (on the iPad, for example) and they could shut dow

I bet the media moguls would love it if the only way to digitally obtain their content would be to buy an app (on the iPad, for example) and they could shut down the web site to all free access. I'm not particularly concerned with the iPad but this enticing fact (away from a big open web) is kind of scary.