I've been involved in some discussions in this area. My guess is that most companies are saying, lets keep prices where they are and we can always move down if

I've been involved in some discussions in this area. My guess is that most companies are saying, lets keep prices where they are and we can always move down if uptake is slow. To be fair people think nothing of paying $4.99 for time in an airport news shop and leaving the read mag on the plane. Is it that hard to believe someone would pay the same for a download that can be read offline/In the air? Also, at least in this case you can keep the old issue as an archive easily. I'm sure prices will come down at some point, but its hard to argue with the logic of trying for a high price when it is so easy to change later.