Daniel Craig isn't the person at stake here. Neither is James Bond. The point is that the product is on screen because someone made a monetary deal for it to ha

Daniel Craig isn't the person at stake here. Neither is James Bond. The point is that the product is on screen because someone made a monetary deal for it to happen. Call it "placement", but companies wouldnt be forking over money to place their products if it wasn't valuable. Thats what an advertisement is, paying for exposure. The #ad on screen would be because the producers received money for the ad, not the actor speaking the lines that someone else wrote for him. If James Bond went on a 5 minute spiel about how Smirnoff is the only good Vodka, instead of subliminal product placement, would that be considered an ad? How much of the movie has to be about Smirnoff before it's legally just a 90 minute Smirnoff commercial. Medicine commercials on TV already have to announce that someone is a paid actor, it's not completely unheard of.