I too have wondered about this as well as how AWS might also be a signaling point for an analyst to point out other services Amazon might want to get into. How

I too have wondered about this as well as how AWS might also be a signaling point for an analyst to point out other services Amazon might want to get into. How different is this from store brands in the grocery store? He who owns the distribution calls the shots. The digital world was supposed to free suppliers from this with infinite shelf space but instead it just morphed into a slightly different and much more dangerous beast.