I used to sell hardware to amazon. Here's my take on this. This boils down to a whitelist which allows companies to skip the traditional sales/retail-contract

I used to sell hardware to amazon. Here's my take on this. This boils down to a whitelist which allows companies to skip the traditional sales/retail-contract process required for a manufacturer to become a vendor. This is not a service that Amazon will sell, essentially a loss leader to get vendors into the network. Normally for brands that are new, Amazon requires a unique product line or price or some differentiator. A well established rep can easily get them in the door. I typically recommend that brands: 1. Start selling online ASAP 2. Start selling on Amazon ASAP 3. As sales grow, become an Amazon vendor