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As a consumer, the idea sounds great. But as a SAAS business owner, I don't like it. The reason is that most businesses rely on their "inactive but paying" user
by codegeek 10y ago
As a consumer, the idea sounds great. But as a SAAS business owner, I don't like it. The reason is that most businesses rely on their "inactive but paying" users to keep going. They don't have to support those users all the time, get easy revenue and it is not illegal to do so. It sounds like a dark pattern but this is a fact that any honest business owner should confirm.
I bet that for a lot of subscription based businesses, this is the case. I myself have a few subscriptions as a consumer and a lot of them have taken money from me when I did nothing. Just because I am either too lazy to do something about it or I just don't care enough. Either way, the business is happy to keep charging until I force myself to cancel if needed.
Now, it is also easy for a business to setup a simple recurring model. From a technical standpoint, can you imagine if the subscription billing functionality now needed logic to not charge due to inactivity ? How the hell do you calculate "inactivity" ? Just by checking login ? What if a user starts claiming that they never did anything even though they logged in once by mistake ? Do you still not charge them ? See how easy it gets crazy with various permutations and combinations. It will most likely end up in being a huge hassle for a business and not worth their time.