I see your point - but don't you think that's kind of a hyper real view of what this "starting a startup" is really about? Whether its making personal sacrific

I see your point - but don't you think that's kind of a hyper real view of what this "starting a startup" is really about? Whether its making personal sacrifices, cutting all unnecessary costs, selling "on boarding" you would do anyway for free - whatever it takes to keep the company alive (lots of things that don't scale) end up being significant in the early (and middle-year) history of startups. Maybe its played, but I still think its a pretty great example of just getting it done by whatever means necessary.