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This is how you do great content marketing and branding. This entire video series is about inspiring people with a side benefit of illustrating what makes YC s
by noodles23 10y ago
This is how you do great content marketing and branding.
This entire video series is about inspiring people with a side benefit of illustrating what makes YC special.
Compare this to content by other accelerators (of which there are many). It's not a lecture nor a recital of advice. It's a series of relatable and personable stories with a consistent theme. Start with "Why" you do something, not how or what.
- rollinDyno 10y agoWhile I agree with this being a great way to build an inspirational brand, I am convinced that it has worked because Jessica stays authentic. She sounds genuinely inspiring. I do think they are keeping this profile in purpose. Jessica mentioned one of the things she wished she had done earlier is start YC's outreach earlier and cast a wider net with more partners. I interpreted this as her saying, this is what has worked wonders, I wish we had done more of it.
- sandslash 10y agoThanks! That's what we aimed for. Feel free to shoot me any suggestions of content you'd find useful via email. We're always looking for more ways to make valuable and interesting content more accessible to everyone.
- tedmiston 10y agoHey Steven, Could you enable download for the interviews on Soundcloud?