Oh yeah, absolutely hard to gauge and what you say might be the intended outcome (50% of marketing budget is wasted, but which half yadda yadda...). But the ot

Oh yeah, absolutely hard to gauge and what you say might be the intended outcome (50% of marketing budget is wasted, but which half yadda yadda...). But the other part of me refuses to believe that such an action was taken with no planned feedback loop. It has to be damn expensive since music videos are one of the few pieces of media that people choose to watch more than twice and are short enough that your paid spot will get way more % screen time than a movie or TV show.