It happens all the time with consumer devices (smart phones, laptops) and larger game launches at least. On the business/productivity side, those aren't mass m

It happens all the time with consumer devices (smart phones, laptops) and larger game launches at least. On the business/productivity side, those aren't mass market products so why waste money marketing to the masses who aren't going to buy anyway? Though there is all sorts of other nonsense that goes on here too. Just look at all of the not-too-secret courting of reviewers and YouTubers that nVidia and AMD did around their recent GPU launches, for example. (none of this is surprising: it's called marketing. But it is important IMO that it be disclosed regardless of what's being pitched or who it's being pitched too)