Obviously corporations exist to make money. I'm not saying that. I do say that it is within an organization's interest to communicate authenticity. Not the illu

Obviously corporations exist to make money. I'm not saying that. I do say that it is within an organization's interest to communicate authenticity. Not the illusion of authenticity (though that does benefit the bottom line too,) but legitimate authenticity. When I think of an ad that has someone I trust talking about a product they love or trust even though they were paid to like it, I think of podcast ads. Some of the podcasts I listen to; Hello Internet, Cortex, or ATP; been a fine experiences even with the ads because it didn't feel like a dishonest recommendation. I know they're getting paid to say what they do, and that's perfectly fine with me. Advertisers should move to make experiences like that, with transperancy, so that everyone knows what's going on, knows they're basically ads, but still trust the endorsements.