> The problem with finding someone to like your product is that it's much more efficient to get support from people who don't like your product but are popular,

> The problem with finding someone to like your product is that it's much more efficient to get support from people who don't like your product but are popular, then it is get support from people who like your product, but don't reach a large audience. Business-wise, it's smarter to attempt the former than the latter. But not if the user knows they are being mislead. By that logic, we should allow loan sharks to not show their rates - after all, it's much easier to get a couple of customers paying 9000% than many customers paying 10%. If you show people 9000%, they stop borrowing!