The question is not whether some tax trickery is legal according to the small print of the law. The issue is that the taxation level of humongously rich corpora

The question is not whether some tax trickery is legal according to the small print of the law. The issue is that the taxation level of humongously rich corporations is perceived to be unfair. This is especially a sensitive issue in Western Europe where the middle class is taxed through the roof to sustain social-democracies that are having big problems with their budgets. Apple is heading for some serious PR damage if they believe they will get out of this with their traditional cute marketing.