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But you can still label it with that specificity--I've seen Internet celebrities close videos with "Yes, I really do love this product, but I am also getting pa
by bbctol 10y ago
But you can still label it with that specificity--I've seen Internet celebrities close videos with "Yes, I really do love this product, but I am also getting paid for this." Transparency about when money is being transferred is important.
- downandout 10y agoI disagree that it is important to know that they were paid if they genuinely like the product. Any hint of it being advertising immediately discredits the content, and there is no need for that to happen in the case of a genuine endorsement.
- brainfire 10y agoIf it's a genuine endorsement then money wouldn't be changing hands.
- downandout 10y agoThat isn't remotely close to being true in all cases.
- Latty 10y agoSure, in the perfect world, we'd fire up the intent detector and know. In the real world, everyone would claim 'Oh, but I do love the product.' and the end result is it's unregulated and people get tricked.
- bbctol 10y agoBut why do you think that any hint of being advertising discredits the content? Surely if there's reason to think that, you'd want to know if content is discreditable? Or do you just think that the masses will mistakenly discredit content if they know money was exchanged?
- kelnos 10y agoIt's still not the same, though: I genuinely like a ton of products, but most of them I wouldn't actively promote if I weren't being paid to do so. There's still a difference between someone off-the-cuff mentioning/plugging a particular product they like, vs. someone being paid to do so, even for a product the use and like regardless of the payment.