I'm assuming "the original airbnb tweet" refers to Kylie Jenner's AirBnB birthday gift post. I consider AirBnB's product/service to be the marketplace for temp

I'm assuming "the original airbnb tweet" refers to Kylie Jenner's AirBnB birthday gift post. I consider AirBnB's product/service to be the marketplace for temporary lodging. I don't know what actually happened with AirBnB/Jenner, but I predict AirBnB reached out with something like "We'll find somewhere nice for you to stay if you post it". I don't consider that using AirBnB's product. The AirBnB's marketing/promotion/whatever team just short-circuited the usage of the product/service. Of course, if AirBnB's product/service was reaching out out to me and giving me free lodging in a beautiful place for me to post on social media, then I'd be totally down with the original AirBnB tweet.