> If they sold a car, they get profit immediately. If they kept the car for their own fleet, it would take longer to earn the same profit and then add additiona

> If they sold a car, they get profit immediately. If they kept the car for their own fleet, it would take longer to earn the same profit and then add additional overhead of maintaining the fleet, the reservation system, refunds, additional litigation, etc. Also, if the market is super saturated, they can sell cars to companies unable to make a profit. The manufacturer still gets the sale even thought the car doesn't realize a profit through a fleet. Car companies already run their own financing companies so they are used to this model of technically buying their own product.