> While there are certainly exceptions (cough Kardashians) a heavy majority of influencers won't post about brands or products they don't genuinely like and bel

> While there are certainly exceptions (cough Kardashians) a heavy majority of influencers won't post about brands or products they don't genuinely like and believe their audience would be interested in. They won't muddy their name with a bad brand. Other influencers also do not have the reach that they do, and consequently the payout is so much different. And do you really believe their audience isn't interested in hair care products? I mean they make their own line of makeup... I'm not defending the approach, but I feel like there's more strategy in the selection than that.