>“A few bloggers we work with say, ‘I want you to know, my engagement on posts that are tagged “#ad” or “#spon” get lower engagement than if that wasn’t there.’

>“A few bloggers we work with say, ‘I want you to know, my engagement on posts that are tagged “#ad” or “#spon” get lower engagement than if that wasn’t there.’” This sums up the issue pretty well. The advertisers are acting like there must be some compromise where readers are both informed and engaged, and the reality is that knowing is what disengages them. That might be something they can overcome through the quality of the paid content, but they cannot be allowed to overcome it by deceiving people.