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I was at a talk given by the founder of PlentyOfFish and I asked him what sort or return he saw on the PoF appearances in popular music videos (Lady Gaga "Telep
by EnFinlay 10y ago
I was at a talk given by the founder of PlentyOfFish and I asked him what sort or return he saw on the PoF appearances in popular music videos (Lady Gaga "Telephone" is the only one I remember right now). He said that it was just for "brand awareness". I got the impression he was keeping the real answer close to his chest though.
- Fogest 10y agoThat is because it would be hard to gauge. But think about it, if you are looking to join a dating site then PoF may be a site that comes to mind if you recently saw it in a video.
- EnFinlay 10y agoOh yeah, absolutely hard to gauge and what you say might be the intended outcome (50% of marketing budget is wasted, but which half yadda yadda...). But the other part of me refuses to believe that such an action was taken with no planned feedback loop. It has to be damn expensive since music videos are one of the few pieces of media that people choose to watch more than twice and are short enough that your paid spot will get way more % screen time than a movie or TV show.