Yep, if you can prove those are 100k engaged followers. Similar rates in the email marketing industry for engaged subscribers. It's not that high - consider th

Yep, if you can prove those are 100k engaged followers. Similar rates in the email marketing industry for engaged subscribers. It's not that high - consider the value. Linking your brand to a "trusted" celebrity, their endorsement of the product itself, and targeted exposure to specific markets (and this exposure is targeted by virtue of the celebrity - selling makeup? Use a Kardashian. selling shoes? use an NBA player). Those three things are quite valuable.