8 ms·

> there are no hard and fast rules. This is untrue. There are regulations around paid endorsements: https://www.ftc.gov/tips-advice/business-center/guidance/ft

• thaumasiotes 10y ago
  Your link certainly doesn't support you. There are no hard and fast rules. The link is categorized as "guidance", refers to itself several times as "guidance", and contains language like the following: > Should I include an additional disclosure when I post on Facebook about how useful one of our products is? It’s a good idea. > Determining whether followers are aware of a relationship could be tricky in many cases, so we recommend disclosure. > Again, determining that could be tricky, so we recommend disclosure. > The Guides are intended to give insight into what the FTC thinks about various marketing activities involving endorsements and how Section 5 might apply to those activities. The Guides themselves don’t have the force of law. If someone files a complaint about you with the FTC, they may come after you after the fact, on a case-by-case, individualized basis; that's as much as they're saying until such time as someone files a complaint.