4 ms·

I think one of the obvious reasons to buy an existing pop song today instead of using a jingle is that is contextual proven. Updating a jingle is probably a far

by agentgt 10y ago

I think one of the obvious reasons to buy an existing pop song today instead of using a jingle is that is contextual proven. Updating a jingle is probably a far greater risk. I think some recent artist have been accused of purposely writing songs to sell. There is an urban myth that X Ambassador wrote "Renegade" just for Jeep (reality is they were working on the song anyway) [1]. The myth though is not far from the truth. I wonder how many other artist are thinking hmm this song could work great for a commercial. I have wondered if Rachel Platten was thinking that when she wrote fight song... that song is so emotional syrupy... it was made to be sold for advertising (I thought for sure though it would be used in the olympics but lost that bet to my wife). [1]: http://www.adweek.com/news/advertising-branding/how-jeep-found-perfect-song-launch-its-renegade-campaign-164125 http://www.adweek.com/news/advertising-branding/how-jeep-fou...

WorldMaker 10y ago
There's definitely a sense that some artists are intentionally writing for the "drop pile" (songs easily and cheaply licensed) of Ad Execs and Marketing. Several electronic artists, Celldweller being the big one off the top of my head, have been somewhat intentionally building instrumental works just for the off chance that Hollywood wants something "epic ready" for a film trailer. (He has an entire "series" of albums geared towards this called Soundtrack for the Voices in My Head. Several of them will probably have heard before in film trailers.) Even one of my cousins' bands engaged with this in a meta-joking way by titling one of their recent albums "Music for Car Commercials".
- tarsinge 10y ago
  Vaporwave[1] is an entire music genre around ironically sampling business background music and ads specific music [1] https://en.wikipedia.org/wiki/Vaporwave https://en.wikipedia.org/wiki/Vaporwave Edit : the label Business Casual is a good start http://music.businesscasual.biz/#_=_ http://music.businesscasual.biz/#_=_

by agentgt 10y ago

WorldMaker 10y ago

There's definitely a sense that some artists are intentionally writing for the "drop pile" (songs easily and cheaply licensed) of Ad Execs and Marketing. Several electronic artists, Celldweller being the big one off the top of my head, have been somewhat intentionally building instrumental works just for the off chance that Hollywood wants something "epic ready" for a film trailer. (He has an entire "series" of albums geared towards this called Soundtrack for the Voices in My Head. Several of them will probably have heard before in film trailers.) Even one of my cousins' bands engaged with this in a meta-joking way by titling one of their recent albums "Music for Car Commercials".

tarsinge 10y ago
Vaporwave[1] is an entire music genre around ironically sampling business background music and ads specific music [1] https://en.wikipedia.org/wiki/Vaporwave https://en.wikipedia.org/wiki/Vaporwave Edit : the label Business Casual is a good start http://music.businesscasual.biz/#_=_ http://music.businesscasual.biz/#_=_