Bingo. I have tons of jingles stuck in my head for products I have never bought nor world consider buying. There are a few things that advertising is good for.

Bingo. I have tons of jingles stuck in my head for products I have never bought nor world consider buying. There are a few things that advertising is good for. One is spreading familiarity with a brand, but that has limits, especially with already well known brands. The other is psychological priming. You can actually hijack people's brains and change their enjoyment of a product through advertising by creating associations. This is similar to the way we have "comfort foods" that we associate with, say, being at home, etc. Advertising can prime your experience of a product and enhance your enjoyment of it, and also make it more memorable. Then you start layering your own experiences on top of that kernel and you build up something like a pearl of personal associations around that product. This is the true power of advertising, and it's huge. Jingles, I suspect, don't always play into that aspect or create much priming.