I can see why he didn't bother to enumerate the reasons--for me it didn't need describing, if you look at the article. It has very little content especially reg

I can see why he didn't bother to enumerate the reasons--for me it didn't need describing, if you look at the article. It has very little content especially regarding how this will get you leads, and most of the tips are obvious. The tips are things like "provide correct contact info" and "proofread" and "don't use jargon."