I think that this is the endgame. The car companies (or Uber or Google) will provide fleets. Competition between them will keep prices low enough to dissuade

I think that this is the endgame. The car companies (or Uber or Google) will provide fleets. Competition between them will keep prices low enough to dissuade people from buying cars of their own. Uber/Google/GM/Ford would probably not want you to have the sharing app if you're not part of their world.