> 2016 is the year of everything conversational. Messaging apps are taking over the world and app store rankings with incredible retention and engagement rates.

> 2016 is the year of everything conversational. Messaging apps are taking over the world and app store rankings with incredible retention and engagement rates. Every community, marketplace, on-demand service, dating app, social game or e-commerce product has or will soon have messaging as part of the experience to drive retention, engagement and transaction volume. BINGO! Seriously I can't take this article seriously with that kind of opening. Wow.