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Taking this analogy, cold calls and similar sales tactics are still being used, so they must bring at least some positive return. If the error costs are effecti
by ptero 10y ago
Taking this analogy, cold calls and similar sales tactics are still being used, so they must bring at least some positive return. If the error costs are effectively zero, the recruiter may be still be getting benefits from mass mailings, although as a corporate strategy for Google it may not work too well.
- m52go 10y agoGood cold-calls are well-researched. In the sales world, the merits of research are well-known. An increased hit-rate is always worth the additional time in researching and qualifying before-hand.