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American Airlines just made the in-flight entertainment free for all and is seeking to have more aircraft with seat-back entertainment, rather than less. http:

• ghaff 10y ago
  Better in-flight seat back systems and BYOD systems both seem to be happening. I'm not sure if there is a difference in philosophy with different airlines or if anecdotally-observed different approaches are just a matter of timing. I could imagine airlines preferring systems, such as the one United is pushing these days, of customers using their own tablets/phones for reasons of cost/weight. It also gets customers onto their app and perhaps increases the rate of purchased WiFi. On the other hand, seat back systems can run ads etc. and are often a premium service. They're also just convenient for a lot of travelers who may not have a charged and loaded device for everyone in the party.