I would say the Swedish number was an big success and very cost effective pr campaign compared to normal advertising. And that is why France trying to do the ex

I would say the Swedish number was an big success and very cost effective pr campaign compared to normal advertising. And that is why France trying to do the exact same thing. It's not easy to get peoples attention in the media noise, but the Swedish number was something different and new an got viral globally. Over 190.000 got so interested they actually interacted and called, many millions have read about it. People called from 186 different countries, so the campaign spread to almost every country in the world. People talked combined for more than one year. To get such attention globally and so many to interact is really worth a lot, you could not have paid for that in normal ways you do pr. By the way… I guess the Swedish number also could have been inspired by one of the official swedish twitter accounts [1] that is curated by a new Swede every week [2]. It got alot of attention when released, so I think they got inspired on that idea. My guess tho. [1] https://www.twitter.com/sweden https://www.twitter.com/sweden [2] http://curatorsofsweden.com/about/ http://curatorsofsweden.com/about/