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Ask HN: I Wanted to Bootstrap a Business Not Write Volumes of Marketing Content

4 points by le-mark 10y ago

Seems like the conventional wisdom to draw quality traffic to your site/project is to write lots of quality search engine indexable content. I launched a project a while back, got some traffic and sign ups which tapered off. Now I'm faced with writing ever more content to keep the traffic flowing. It's kind of annoying, I don't really want to spend all my time writing content (tutorials, marketing pieces, whatever). But what other options are there?

BinaryIdiot 10y ago
> It's kind of annoying, I don't really want to spend all my time writing content I hear ya. I really do. I'm not sure what your project is but it's important to remember that no matter what you do that you're always providing value to the user (otherwise they have no incentive to come to your site). Many times that's writing content (tutorials, blog posts, etc). Anything that can actually give them something interesting or something they can act on. But you don't have to only write those over and over and hope for organic growth. You need to jump into social media and jump into it hard. Write something interesting? Pimp it out on Facebook, Twitter, Instagram, SnapChat hell even Musical.ly depending on your demographics. Find someone in the same or similar space as you talking about a topic near to what you have written on before? Jump into the conversation. Provide value. Re-pimp your articles in different contexts. Writing content that provides value is important. Diving into social media is important. Try to give them both time and certainly get into the social media game as much as possible. I'm not sure how the HN crowd feels about Gary Vee but the dude is a social media beast. Just listen to a few episodes of his podcast. He provides great insight around social media.
- le-mark 10y ago
  Thanks for the tips, I'll definitely give social media a try, I haven't done anything with social media yet at all.
  - BinaryIdiot 10y ago
    Ah yeah social media gives some of the highest, if not THE highest ROIs. But you gotta go in hard. Occasional socializing seems to not really grow. But interacting with a community and digging into it seems to work great. Especially with SnapChat and Instagram lately. I know I have to get better at it. It's not easy as you gotta out yourself out there a ton. Gary Vee has been a huge help IMO regarding social media.

4 points by le-mark 10y ago

BinaryIdiot 10y ago

> It's kind of annoying, I don't really want to spend all my time writing content I hear ya. I really do. I'm not sure what your project is but it's important to remember that no matter what you do that you're always providing value to the user (otherwise they have no incentive to come to your site). Many times that's writing content (tutorials, blog posts, etc). Anything that can actually give them something interesting or something they can act on. But you don't have to only write those over and over and hope for organic growth. You need to jump into social media and jump into it hard. Write something interesting? Pimp it out on Facebook, Twitter, Instagram, SnapChat hell even Musical.ly depending on your demographics. Find someone in the same or similar space as you talking about a topic near to what you have written on before? Jump into the conversation. Provide value. Re-pimp your articles in different contexts. Writing content that provides value is important. Diving into social media is important. Try to give them both time and certainly get into the social media game as much as possible. I'm not sure how the HN crowd feels about Gary Vee but the dude is a social media beast. Just listen to a few episodes of his podcast. He provides great insight around social media.

le-mark 10y ago
Thanks for the tips, I'll definitely give social media a try, I haven't done anything with social media yet at all.
- BinaryIdiot 10y ago
  Ah yeah social media gives some of the highest, if not THE highest ROIs. But you gotta go in hard. Occasional socializing seems to not really grow. But interacting with a community and digging into it seems to work great. Especially with SnapChat and Instagram lately. I know I have to get better at it. It's not easy as you gotta out yourself out there a ton. Gary Vee has been a huge help IMO regarding social media.