I suspect that a lot of founders forget that, at Apple, employees were part of a technological revolution that they could see around them every day, a revolutio

I suspect that a lot of founders forget that, at Apple, employees were part of a technological revolution that they could see around them every day, a revolution whose success was borne out by the company itself being incredibly successful in terms of both cashflow and market share. People can be motivated by being part of something greater than themselves, but making a tablet for kids is far too small to fit that billing. Even if you squint and look at it sideways, you know in you heart of hearts that you are doing something evolutionary, not revolutionary. You can only act like Steve Jobs if you are actually changing the world, and even then, it's not really a great idea. Being kind to people, and delivering at a sustainable pace, are a much stronger guarantees of success than randomly waking up underlings at 4am because you wanted a font adjusted.