> this is plain distorting of the truth. In the context of business and many other interests, it's expedient to present a more polite face. You're providing a

> this is plain distorting of the truth. In the context of business and many other interests, it's expedient to present a more polite face. You're providing a service, not a mirror. In the context of a search engine service, say, a specialized, domain-specific search for a certain profession, such biases often distract and detract from the quality of the service you provide to your customers.