Along with what others suggested, there's also the amazing weather, liberal culture, exciting food scene, and close proximity to lots of great outdoor activitie

Along with what others suggested, there's also the amazing weather, liberal culture, exciting food scene, and close proximity to lots of great outdoor activities like skiing in Tahoe, wine country, etc. Moved here from Chicago and I am so done with winter, even with the reduced spending power from the higher cost of living.