It isn't worrying so much as substantive of a totally image-driven lifestyle. William Morris, for example, wasn't exactly a model of democratic equality but he

It isn't worrying so much as substantive of a totally image-driven lifestyle. William Morris, for example, wasn't exactly a model of democratic equality but he had an image of authenticity in mind which was achievable without extreme/real contrivances. The problem now is that the neo-yuppie lifestyle requires completely ersatz constructions: walls that look bricky, an urban "buzz" when everyone is boring and elite... etc.