Thanks! That interview is a textbook example of an entrepreneur applying the approach documented in Four Steps to the Epiphany by Steven Blank (and taught, I be

Thanks! That interview is a textbook example of an entrepreneur applying the approach documented in Four Steps to the Epiphany by Steven Blank (and taught, I believe, at Stanford). If you haven't read Blank's book and you liked the approach in the interview, do yourself a favor and read the book. :)