With timed exclusives they can also capture some amount of revenue from conversion of free trial users into "forgot to unsubscribe" users. They got me with Col

With timed exclusives they can also capture some amount of revenue from conversion of free trial users into "forgot to unsubscribe" users. They got me with Coloring Book a few months ago. It wasn't available elsewhere, so I signed up for the free trial. Well before the free trial was over Coloring Book appeared on Spotify (my preferred platform). I prompt forgot about Apple Music until I saw a bill in my inbox. I then couldn't figure out how to unsub without googling the process, it's certainly not readily available as an option in-app (although that just might be the way Apple sometimes tends to obfuscate through streamlining).