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Exclusives are just a good way to get people to try out your service. It works best when someone doesn't already have a streaming subscription, and their favori
by burkaman 10y ago
Exclusives are just a good way to get people to try out your service. It works best when someone doesn't already have a streaming subscription, and their favorite artist releases an album exclusively somewhere. You sign up to hear the album, you like the service, you decide to stick with it.
- cwal37 10y agoWith timed exclusives they can also capture some amount of revenue from conversion of free trial users into "forgot to unsubscribe" users. They got me with Coloring Book a few months ago. It wasn't available elsewhere, so I signed up for the free trial. Well before the free trial was over Coloring Book appeared on Spotify (my preferred platform). I prompt forgot about Apple Music until I saw a bill in my inbox. I then couldn't figure out how to unsub without googling the process, it's certainly not readily available as an option in-app (although that just might be the way Apple sometimes tends to obfuscate through streamlining).
- lostlogin 10y agoThe unsubscribing process is truely awful. I'd try them again as rumour has it they have got a lot better, but importing Spotify playlists wasn't possible early on. I'll have to look again to see if that's solved.