> So having all the transaction prices out in the open is a nightmare for them, as it will allow customers to get an idea of what the actual "fair" price for a

> So having all the transaction prices out in the open is a nightmare for them, as it will allow customers to get an idea of what the actual "fair" price for a car would be. Truecar has been doing this for a while, I guess Amazon finally want to have a share of this market too (and the data associated with it). As far as I can tell Amazon Vehicles is overcharging for the cars by at least 5-10% ( the car I currently drive, they are charging 25%!! more than I paid). This isn't a nightmare for Car Dealers. This is a nightmare for consumers because they will take the prices Amazon quote seriously.