They are when you're interviewing for jobs. I don't know about you, but my first impression of a company strongly informs my decision to work there if an offer

They are when you're interviewing for jobs. I don't know about you, but my first impression of a company strongly informs my decision to work there if an offer is extended (because, you know, generally you only around 1 or 2 shots actually interviewing at the company before you are expected to make a decision about taking an offer)