Fair enough, although it wasn't my intent to imply an apples to apples comparison. I admit that I don’t have a great sense of what reasonable numbers are here.

Fair enough, although it wasn't my intent to imply an apples to apples comparison. I admit that I don’t have a great sense of what reasonable numbers are here. Certainly, the type of site I propose ought to get far more attention from its users than your average internet site. Whether this translates into > $40 / year advertising revenue, I don't know.