I guess their excuse is that then they were still an independent company. But everyone should know that this is Facebook's modus operandi now. "Relax everyone,

I guess their excuse is that then they were still an independent company. But everyone should know that this is Facebook's modus operandi now. "Relax everyone, we're just introducing this new type of tracking technology to improve our services and your security! It's not like we're going to use it for ads or anything like that - that's crazy talk. Just trust us." Two years later: "So, everyone, you know that tracking technology we launched earlier? Yeah, we're going to use it now to *improve you ad watching experience"! (you've already forgotten we promised not to do it, right? Okay, good.)"