4 ms·

I'm not sure you understand the modern advertising landscape... Reminding customers of your brand and products through retargeting is very big business

• dx034 10y ago
  That works for regular purchases, but not for every company. I recently bought a car and did extensive research prior to the purchase. Basically from the day I bought the car (and stopped searching) they started showing me ads. It's 2 months ago and I still see barely anything else. Doesn't seem very effective..
  • iamben 10y ago
    That's an attribution problem rather than a retargeting one. A long period of research prior to car purchasing is well documented[1] - the problem you have here is the conversion hasn't been connected to the retargeting. If they had an efficient way of saying "Excellent - after 10 weeks of research dx034 has actually bought the Audi" they could switch you off. Until that's noted, or you drop out of the 'this is the longest period people are likely to shop for' bucket, you're going to see the ads. [1] https://www.thinkwithgoogle.com/research-studies/zmot-auto-study.html https://www.thinkwithgoogle.com/research-studies/zmot-auto-s...