Even the full definition is a bit off in my mind. I have always understood "aspirational voters" as those who vote based on how they wish to see themselves rat

Even the full definition is a bit off in my mind. I have always understood "aspirational voters" as those who vote based on how they wish to see themselves rather than how they presently are. So, for example, they will vote to retain negative gearing benefits because they hope to own an investment property in the future, even though they currently don't. "Aspirational voters" are reasons that policies that benefit the top 30% can have the support of 50+% of voters, and why middle-class welfare policies get branded as "family tax benefits" so that those receiving them don't need to see themselves as being "on welfare".