I didn't think it was a failure either until I realized that I was letting future knowledge leak into the past! There is more than one internet company so upon

I didn't think it was a failure either until I realized that I was letting future knowledge leak into the past! There is more than one internet company so upon reading that headline, given that it must be a novel event, my question would be: "Which Company?". Now I have to read the article until I find out. The human summary is better because I don't have to ask that question.