The article explains it's not comparing it in a vacuum, it's specifically comparing when there's 20 candy bars including your favorite to two including your fav

The article explains it's not comparing it in a vacuum, it's specifically comparing when there's 20 candy bars including your favorite to two including your favorite. quote: "When Glimcher would remove all the choices except the Snickers and the selected candy, participants would wonder why they hadn’t chosen their favorite." Basically saying it's only irrelvant in the strict sense defined by https://en.wikipedia.org/wiki/Independence_of_irrelevant_alternatives https://en.wikipedia.org/wiki/Independence_of_irrelevant_alt...