The apparel industry provides one of three basic needs. The two others are food and shelter. A company that goes beyond providing bare necessities to also make

The apparel industry provides one of three basic needs. The two others are food and shelter. A company that goes beyond providing bare necessities to also make products that fulfill psychological and social functions by offering different types of aesthetics that can be used for signaling, for everyone almost regardless of class and income, is providing a very valuable service. A company like Zara faces similar challenges in regards to distribution as does Amazon. But it also does more, it designs and produces the products it sells, something that Amazon is completely incapable of doing. Furthermore, they own and operate something like 30-50% of the production capacity they need. These are hard problems that very few companies are able to understand and solve.