Think of blogging about your company as a form of content marketing. Writing posts about your product and/or industry and using some basic seo practices in the

Think of blogging about your company as a form of content marketing. Writing posts about your product and/or industry and using some basic seo practices in the posts can help people(customers??) find your blog. For instance if you were selling a service that does online analytics for the music industry, write posts about the music business using the data you collect. Include relevant keywords such as 'online artist tracking' 'statistics for band', etc. Those keyword phrases revolve around what potential customers would be searching for in Google when looking for a service like yours. Outside of organic results like above, drive traffic to your blog by producing content that is meaningful, useful, and interesting to your readers. You want your content to have value to your readers. Join the conversation on other blogs, through commenting. IMPORTANT don't spam..add value. Tell good stories. Check out http://www.mint.com/blog/ http://www.mint.com/blog/ the used their blog expertly all the way through their exit and to this day.