> How did Niantic give any of its userbase over to Nintendo? Niantic's handling of Pokemon Go is driving demand for Pokemon, but not fulfilling it. And some of

> How did Niantic give any of its userbase over to Nintendo? Niantic's handling of Pokemon Go is driving demand for Pokemon, but not fulfilling it. And some of that unfulfilled demand is going to Nintendo, whose product does deliver a Pokemon experience, and is already sitting in thousands of stores all across America today. "Sales of Pokémon X and Y, which were first released in October 2013, were up a huge 200 percent compared to their sales in July of last year." -- https://techcrunch.com/2016/08/18/nintendo-3ds-sales-up-80-year-over-year-on-pokemon-go-success/ https://techcrunch.com/2016/08/18/nintendo-3ds-sales-up-80-y... -------- > Pokemon Go does very little to advance the Nintendo games - there's literally zero upsell involved (or even any cross-advertising). It doesn't have to advertise Nintendo's products, it only has to advertise the brand. Coca-Cola ads drive demand and sales for Coke, even though they rarely upsell the actual product. Coke advertisements can drive sales without explicitly saying "12 packs are $3.99 at your local Wal*Mart".